A dramatic commercial could be made showing how much we would all miss advertising. The first few incidents would be easy. Posters and billboards would disappear. Most of the world's websites and television stations would vanish. Many newspapers and magazines would cease to exist and those that remained would be much smaller and more expensive.
Yet such deprivation would be nothing compared with the effect the disappearance of advertising would have on the process of mass production and mass consumption, on the price and range of goods in the shops, on the economy and on employment. Without advertising, many products, companies and jobs would simply cease to exist.
We receive a pile of flyers in our mail box, every single day of the week despite the fact that Alkis and I put up a notice saying we wouldn't like to receive advertising flyers! This is what I call...aggressive marketing, yet I always have a look at the various special offers advertised.
Do you receive flyers in your area? To what extent does advertising, in general, influence your behaviour as a consumer?
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