In recent years, the amount of advertising on television seems to have increased dramatically. As a result, many people feel that their enjoyment of the programmes has been spoilt due to the constant interruptions by commercials. They also believe that advertising on TV should be banned or, at least, reduced in quantity.
Although I seldom watch TV mainly due to lack of time, I completely disagree with this suggestion. In the first place, let us not forget that TV channels rely on the income from commercials to pay for the programmes, otherwise they'd go out of business or would have to depend on government subsidies - like our national channel CyBC (Cyprus Broadcasting Corporation) . Almost invariably, this leads to political control over news and current affairs - not to mention the poor quality of most programmes. Secondly, advertisements increase our knowledge of different products and this enables us to make better choices as consumers or even learn about new products. Well, that's how I found out about Vanish .! Finally, tv commercials encourage competition amongst manufacturers who each try to produce the best quality products at the cheapest prices. Consumers would have to pay a great deal more if advertising didn't create mass markets for products.
What's more , some TV commercials can be fun to watch and others can raise awareness on various human issues such as the Coca Cola Commercial 2011.
Do you watch TV commercials? Do you think TV channels should cut down on them?
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